Participatory Digital Da’wah Bil Hal: Coastal Empowerment Through Isra’ Mi’raj Values, Mulung-Tuban

Abstract

Coastal communities in Mulung Village, Tuban Regency, primarily use social media for entertainment, while Isra’ Mi’raj commemorations remain mostly ceremonial. This community service program aimed to internalize Isra’ Mi’raj values through participatory digital da’wah bil hal. Using Participatory Action Research (PAR), 12 participants completed trust building, diagnosis, planning, media production, and reflection on June 7, 14, and 21, 2026. Activities focused on poster, short-video, and caption creation, with data gathered via observation, interviews, and product assessments. Results showed enhanced technical skills, conceptual understanding, and intergenerational collaboration. Participants translated da’wah bil hal into local social practices, including trade honesty, family responsibility, and environmental care. Finally, a sustainability plan was established to maintain periodic content production through village media channels.